Wedding Subjects

Event & Artist Management

Behind the scenes of any great artist is a great manager working to create a great brand. This course explores the role and importance of an artist manager, what they do, and how they impact the career of the artist and their brand. The course begins with the basics: why an artist needs a manager, the keys to finding the right partner, and a typical management contract. From there, you’ll cover the details of planning an artist’s career, money management, and what to do when things go wrong. You’ll also examine the principles of leadership dynamics and motivation in order to focus and empower current and potential managers.

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